International Marketing

An Asia-Pacific Perspective

Autori

• Richard A. Fletcher
• Linden Brown

Parametri

• 832 pagine
• 30 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.

Lingua: Inglese

Pubblicato: 2005