Selling and Sales Management - 8th Edition

Autori

• David Jobber
• Geoffrey Lancaster

Parametri

• 568 pagine
• 20 ore di lettura

• Business & Management
• Commercio
• Gestione & HR
• Marketing e PR
• Saggistica

Maggiori informazioni sul libro

Logically structured, this book covers the practice of selling, sales channels, recruitment and training, and sales control. This edition places particular emphasis on the international aspects of selling and sales management.

Lingua: Inglese

Pubblicato: 2009

(In brossura)