Luxury Online

Styles, Systems, Strategies

Autori

• Uche Okonkwo

Parametri

• 384 pagine
• 14 ore di lettura

• Business & Management
• Commercio
• Saggistica
• Scienze sociali
• Tecnologia & Ingegneria

Maggiori informazioni sul libro

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Lingua: Inglese

Pubblicato: 2010

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