Uche Okonkwo Libri

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

A one-eyed chicken, a chimpanzee forgotten in a cage, babies with hydra heads squished into pulp. Everday madness and monsters are explored against the backdrop of an indifferent Lagos in Uche Okonkwo's dynamic debut collection. Across ten evocative stories, A Kind of Madness dips in and out of the lives of Nigerians, weaving through their lunacy and longing, unravelling the tensions between mothers and daughters, husbands and wives, best friends, siblings and more. Brimming with vitality, these bites of mundane madness mark the arrival of an extraordinary new talent in fiction and will leave you hungering for more.