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Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Valutazione del libro
Maggiori informazioni sul libro
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
Acquisto del libro
Marketing Lessons from the Grateful Dead, David Meerman Scott, Brian Halligan
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- Marketing Lessons from the Grateful Dead
- Sottotitolo
- What Every Business Can Learn from the Most Iconic Band in History
- Lingua
- Inglese
- Editore
- John Wiley And Sons Ltd
- Pubblicato
- 2010
- Formato
- Copertina rigida
- Pagine
- 192
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Auto-aiuto, Tematica musicale, Economia, USA, Marketing e PR, Imprenditoria
- Valutazione
- 3,85 su 5
- Descrizione
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.