Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

Autori

• David Meerman Scott
• Brian Halligan

Parametri

• 192 pagine
• 7 ore di lettura

• Arte / Cultura
• Business & Management
• Commercio
• Saggistica
• Tematica musicale

Maggiori informazioni sul libro

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

Lingua: Inglese

Pubblicato: 2010

(Copertina rigida)

Condizioni del libro: In buone condizioni

Prezzo: 18,99 €