The Expressive Organization

Linking Identity, Reputation, and the Corporate Brand

Autori

• Majken Schultz
• Mary Jo Hatch
• Mogens Holten Larsen

Parametri

• 320 pagine
• 12 ore di lettura

• Business & Management
• Commercio
• Economia
• Saggistica
• Tematica giuridica

Maggiori informazioni sul libro

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

Lingua: Inglese

Pubblicato: 2000

(In brossura)

Condizioni del libro: In ottime condizioni

Prezzo: 5,99 €