The Expressive Organization
Linking Identity, Reputation, and the Corporate Brand
- 320pagine
- 12 ore di lettura
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?