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Consumer Behavior

Buying, Having, and Being - Ninth Edition, Global Edition

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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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Consumer Behavior, Michael R. Solomon

Lingua
Pubblicato
2011
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(In brossura),
Condizioni del libro
Danneggiato
Prezzo
11,37 €

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