Parametri
- 260pagine
- 10 ore di lettura
Maggiori informazioni sul libro
When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.
Acquisto del libro
Fewer, Bigger, Bolder, Sanjay Khosla, Mohanbir Sawhney, Philip Kotler
- Lingua
- Pubblicato
- 2014
- Rilegatura
- (Copertina rigida),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 32,99 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Fewer, Bigger, Bolder
- Lingua
- Inglese
- Editore
- Penguin UK
- Pubblicato
- 2014
- Formato
- Copertina rigida
- Pagine
- 260
- ISBN10
- 024101400X
- ISBN13
- 9780241014004
- Serie
- Tag
- Commercio, Business & Management, Economia, Gestione & HR, Industria alimentare, Successo negli affari
- Descrizione
- When Sanjay Khosla took charge of developing markets for Kraft Foods, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion and profitability had increased by 50 percent. The secret? Go Fewer, Bigger, Bolder. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results when advising Fortune 500 companies. Together they have created a seven-step model for sustained profitable growth in any market and any company, from global giants to small startups. They challenge conventional wisdom and cross the usual boundaries - but they deliver extraordinary results. Fewer, Bigger, Bolder is a game-changing book that couldn't be more timely. Or more needed.