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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Pubblicazione
Acquisto del libro
Strategic Management And Competitive Advantage, Jay B. Barney, William S. Hesterly
- Lingua
- Pubblicato
- 2010
- Rilegatura
- (In brossura)
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- Titolo
- Strategic Management And Competitive Advantage
- Sottotitolo
- Concepts And Cases, Third Edition, International Edition
- Lingua
- Inglese
- Autori
- Jay B. Barney, William S. Hesterly
- Editore
- Pearson
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 656
- ISBN10
- 0137042876
- ISBN13
- 9780137042876
- Serie
- Tag
- Commercio
- Descrizione
- For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.