Mentre Winston Fletcher prestava servizio come medico e influente organizzatore all'interno della professione medica, i suoi veri talenti letterari emersero attraverso la sua scrittura. Ha esplorato le complessità dell'esperienza umana, concentrandosi spesso su temi di moralità, responsabilità e impatto della scienza sulla società. Il suo stile era incisivo e acuto, spingendo i lettori a contemplare questioni più profonde sulla vita e sull'etica. Il lavoro di Fletcher offre una prospettiva unica sulle sfide dell'era moderna, esaminate dal cuore della medicina.
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Grammar practice is a crucial part of any language course, and students need time to individually consolidate recently acquired language. This easy-to-use resource provides thorough practice of key structures through a series of fun cartoons.
How Business Leaders Achieve a Successful Work/Life Balance
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.* Focuses on the reader's needs* Focuses on the strategic issues of e-learning* Informed by key business drivers* Supported and endorsed by PWC Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
· What is creativity? · Are highly creative people really different from everyone else? · How do creative people conjure new ideas from thin air? · How can creative people be managed and motivated? · How can their creativity be maximised within your organisation? Creativity is one of today's most fashionable concepts - Government, business and educationalists all worship at its shrine. Creative people are notoriously difficult to manage. Managing them can be complex and challenging, but also immensely rewarding. Tantrums & Talent explores the subtle, sensitive and often stormy relationships between those that sell their creative talent to organisations, and the organizations that employ them. Wide ranging, authoritative and immensely readable, the first edition of Tantrums & Talent was the first book to be published on this vital subject and has become a management classic. Completely revised and updated this new edition contains the latest research evidence and is a must-read for everyone concerned with getting the best from creative people.