Alan Charlesworth Ordine dei libri (cronologico)

Focusing on practical implementation, this updated 4th edition serves as a comprehensive guide to key digital marketing aspects. It builds on previous editions to equip students with the necessary skills for an active role in the field, emphasizing a step-by-step approach to mastering digital strategies and tools.

This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Was bedeutet die zunehmende digitale Durchdringung der Welt für uns? Wie muss Marketing für ein Onlinepublikum gestaltet sein? Und wie schafft man eine effektive Präsenz im Netz, optimiert Websites und Webwerbung? Das Buch gibt Ihnen Einblick in die digitale Welt und erläutert, welchen Einfluss die digitalen Medien auf das Wirtschaftsleben haben. Digitales Kaufverhalten, soziale Medien, Suchmaschinenoptimierung, Onlinewerbung und E-Mail spielen eine wichtige Rolle, um eine Organisation im digitalen Zeitalter zu führen. Mit Schritt-für-Schritt-Anleitungen, Tipps und Checklisten wird der Leser zu den Schlüsselfragen der Onlinestrategien geführt und über alle zentralen Faktoren der digitalen Medien und ihren Einfluss auf das Management informiert.

Internet A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarke... which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.

"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover