'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
Fred R. David Libri
Fred R. David è uno studioso, autore e consulente riconosciuto a livello internazionale nel campo della pianificazione strategica. Il suo lavoro si concentra sulla gestione strategica, come dimostra il suo influente libro di testo utilizzato in oltre 400 college e università in tutto il mondo. Il suo approccio all'insegnamento della pianificazione strategica è ampiamente adottato e tradotto in più lingue, sottolineando il suo impatto globale sulla disciplina.
Strategic Management Cases,11e offers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases available.The 38 featured cases include in the 11 th edition are mostly organized into pairs of rivals competing within various industries, such as cases on: Merck and Pfizer, Kellogg and Hershey Foods, Apple Computer and Dell Computer, Jet Blue Airways and AirTran Airways, USA Truck and Yellow Roadway, Wells Fargo and Janus Capital Group, Verizon Communicationsand XM Satellite Radio and Samsonite and Mohawk Industries.For consultants and other strategic planners.
Exploring the longstanding divide between science and religion, the author presents research suggesting that UFOs and their occupants might bridge this cultural gap. Through historical debates, such as heliocentrism and evolution, the book highlights the persistent tension between these two realms. It posits that understanding extraterrestrial phenomena could provide new insights and foster dialogue, challenging the traditional perceptions of both science and spirituality.
This business policy textbook meets the AACSB guidelines, which support a more practical orientation over a theory/research based approach.
