Parametri
- 1088pagine
- 39 ore di lettura
Maggiori informazioni sul libro
This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
Acquisto del libro
Strategic Management, Fred R. David, Afife N. Sayın
- Lingua
- Pubblicato
- 1969
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 11,53 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Strategic Management
- Sottotitolo
- Fifth Edition
- Lingua
- Inglese
- Autori
- Fred R. David, Afife N. Sayın
- Editore
- Prentice Hall
- Pubblicato
- 1969
- Formato
- Copertina rigida
- Pagine
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Marketing & Vendite, Gestione & HR, Università
- Valutazione
- 4 su 5
- Descrizione
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.