Strategic management

Autori

Fred R. David

Parametri

Commercio e vendita
Economia e affari
Libri di testo
Manuali e guide
Saggistica

Maggiori informazioni sul libro

An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation.