Alex Hormozi Libri

​The step-by-step guide for gym owners to learn how to get more clients, how to make more per client, and how to keep them for life. This is the culmination of lessons learned while helping over 2500 gyms find massive success in a crowded and commoditized industry. Straight from the most profitable gym owners (over 7-figures a year), the insights collected here are straight to the point, with no fluff.

After reading this book the readers will know:1-How to define a lead from this point forward. Now you know what you're after: engaged leads, not just leads.2-How to turn leads into engaged leads with an offer or lead magnet. And, how to make them. 3-The Core Four - the only four ways we can let people know about the stuff we sell . 3a-How to reach out to people who know us: ask them if they know anybody 3b-How to post publicly: hook, retain, reward. Give until they ask. 3c-How to reach out to strangers: lists, personalization, big fast value, volume 3d-How to run paid ads to strangers: targeting, callouts, 3Ws, CTAs, client financed acquisition 4-Maximizing the Core Four: More Better 4a-What keeps us from doing what I'm currently doing at ten times the volume? Then solving for that. 4b-Finding the constraint in our advertising. Then testing until it frees the constraint. Then doing more until it gets constrained again.5-The Four Lead Getters: Customers, Employees, Agencies, and Affiliates 5a-How to get customers to refer other customers 5b-How to get employees to scale your advertising without you 5c-How to get an agency to teach you new skills 5d-How to get affiliates launched and integrated6-When advertising in the real world: The Rule of 100 and Open to Goal 6a-The five step one-page advertising plan to get more leads today.7-The seven levels of advertisers and the $100M leads machine in action.