--- Libri

Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

"Tutto cominciò con un vecchio baule da marinaio e la mappa di un misterioso tesoro... Jim, il giovane protagonista, decide di tentare l'avventura imbarcandosi sulla nave Hispaniola alla ricerca di un'isola misteriosa... Il classico di R. L. Stevenson liberamente adattato da Geronimo Stilton. Età di lettura: da 7 anni." --Amazon.com

Somewhere in the night, a raven caws, an author's pen scratches, and thunder claps. The author wants to write nonfiction: stories about frail women in white nightgowns, mysterious bumps in the night, and the undead rising to collect old debts. But he keeps getting interrupted by the everyday annoyances of talking ravens, duels to the death, and his sinister butler

Presents a retelling of the tale about the young girl who escapes her wicked stepmother with the help of seven dwarfs.