Jochen Wirtz

Services Marketing

2,49 €

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Jochen Wirtz Services Marketing

4,3

Designing Customer Service Processes

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Jochen Wirtz Designing Customer Service Processes

4,3

Essentials of Services Marketing

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Jochen Wirtz Essentials of Services Marketing

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MANAGING PEOPLE FOR SERVICE ADVANTAGE

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Jochen Wirtz MANAGING PEOPLE FOR SERVICE ADVANTAGE

4,3

BALANCING CAPACITY AND DEMAND IN SERVICE OPERATIONS

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Jochen Wirtz BALANCING CAPACITY AND DEMAND IN SERVICE OPERATIONS

4,3

UNDERSTANDING SERVICE CONSUMERS

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Jochen Wirtz UNDERSTANDING SERVICE CONSUMERS

4,3

DEVELOPING SERVICE PRODUCTS AND BRANDS

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Jochen Wirtz DEVELOPING SERVICE PRODUCTS AND BRANDS

4,3

POSITIONING SERVICES IN COMPETITIVE MARKETS

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Jochen Wirtz POSITIONING SERVICES IN COMPETITIVE MARKETS

4,3

SERVICE QUALITY AND PRODUCTIVITY MANAGEMENT

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Jochen Wirtz SERVICE QUALITY AND PRODUCTIVITY MANAGEMENT

4,3

BUILDING A WORLD CLASS SERVICE ORGANIZATION

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Jochen Wirtz BUILDING A WORLD CLASS SERVICE ORGANIZATION

4,3

PRICING SERVICES AND REVENUE MANAGEMENT

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Jochen Wirtz PRICING SERVICES AND REVENUE MANAGEMENT

4,3

DESIGNING COMPLAINT HANDLING AND SERVICE RECOVERY STRATEGIES

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Jochen Wirtz DESIGNING COMPLAINT HANDLING AND SERVICE RECOVERY STRATEGIES

4,3