Paul N. Hague Ordine dei libri (cronologico)

* Part of the new Market Research in Practice series published in association with the Market Research Society

Monografie přibližuje podstatu a základní principy úspěšného marketingového výzkumu.

This book provides a fresh and informative guide to good practice, enabling readers to avoid costly errors and develop the necessary skills, through experience, from a sound base of knowledge.