David Ogilvy Libri

The private insights of the bestselling 'Father of Advertising', David Ogilvy

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania

The book is a facsimile reprint of an original antiquarian work, preserving its historical significance despite potential imperfections like marks and flawed pages. It aims to protect and promote important literature by providing an accessible, high-quality edition that remains true to the original text. This commitment highlights the cultural value of the work, ensuring that it continues to be available for readers and scholars alike.

The inside pilot's story of one of the most remarkable aircraft of the Second World War

This is the memoirs of one of the most important individuals in the aircraft preservation scene.