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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Acquisto del libro
Ogilvy on Advertising, David Ogilvy
- Lingua
- Pubblicato
- 1985
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 8,49 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Ogilvy on Advertising
- Lingua
- Inglese
- Autori
- David Ogilvy
- Editore
- Vintage
- Pubblicato
- 1985
- Formato
- In brossura
- ISBN10
- 039472903X
- ISBN13
- 9780394729039
- Serie
- Tag
- Saggistica, Scienze sociali, Libri di testo, Commercio, Auto-aiuto, Temi psicologici, Psicologia, Letteratura specialistica, Imprenditoria, Scrittura, Comunicazione, Pubblicità e promozione
- Prima pubblicazione
- 1983
- Titolo originale
- Ogilvy on Advertising
- Valutazione
- 4,15 su 5
- Descrizione
- A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.