Edward de Bono Libri

This is Edward de Bono's original portrayal of a mental process which he in no way claims to have invented, In it he deliberately uses the lateral approach (with intriguing visual examples in one chapter) to sketch in the nature of lateral thinking.

YOUR SUCCESS IN BUSINESS DEPENDS ON HOW WELL YOU THINK Six Thinking Hats can help you think better-with its practical and uniquely positive approach to making decisions and exploring new ideas. It is an approach that thousands of business managers, educators, and government leaders around the world have already adopted with great success. "The main difficulty of thinking is confusion," writes Edward de Bono, long recognized as the foremost international authority on conceptual thinking and on the teaching of thinking as a skill. "We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls." The solution? De Bono unscrambles the thinking process with his "six thinking hats": * WHITE HAT: neutral and objective, concerned with facts and figures * RED HAT: the emotional view * BLACK HAT: careful and cautious, the "devil's advocate" hat * YELLOW HAT: sunny and positive * GREEN HAT: associated with fertile growth, creativity, and new ideas * BLUE HAT: cool, the color of the sky, above everything else-the organizing hat Through case studies and real-life examples, Dr. de Bono reveals the often surprising ways in which deliberate role playing can make you a better thinker. He offers a powerfully simple tool that you-and your business, whether it's a start-up or a major corporation-can use to create a climate of clearer thinking, improved communication, and greater creativity. His book is an instructive and inspiring text for anyone who makes decisions, in business or in life.

SHIPS SAME DAY FROM NC, CHARLOTTE Book covers & interior are clean and covers are high gloss. There are about a few small black ink checkmarks on about 4 pages inside the book. Information is still true today for business! First printed in 1978, this is the 1991 reprint. Softside Paperback 6" x 8"

A claim that we can now for the first time in history, begin to understand how the brain behaves as a self-organizing system in which information arranges itself into patterns. It suggests that humour is the most significant activity of the brain while argument is a poor method of exchange

Don’t chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain: 1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business 2. The difference between traditional competition and sur/petition 3. The meaning of ‘valufacture’ and how to create value for your business Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain. Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’. In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.

Paperback different cover, in very good condition, cleaned pages. Fast shipping...(A-12)