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Richard Storry

    Richard Storry è stato stimato Professore di Studi Giapponesi all'Università di Oxford e Direttore del Centro per l'Estremo Oriente presso il St Antony's College. La sua vasta ricerca accademica si è addentrata profondamente nella storia giapponese, lasciando un segno significativo nel campo. Come membro del Comitato Editoriale di History Today, ha frequentemente contribuito con le sue acute intuizioni accademiche. Il suo lavoro offre ai lettori profonde esplorazioni nelle complessità della storia e della cultura giapponese.

    A History of Modern Japan
    Why People (Don't) Buy
    The Way of the Samurai
    • 2015

      Why People (Don't) Buy

      • 223pagine
      • 8 ore di lettura

      Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

      Why People (Don't) Buy
    • 1990

      The rise, fall, and renaissance of Japan, within the space of less than a hundred years, is one of the most curious and dramatic stories of our time. This history begins by describing the historical background to Japan's emergence as a modern state in the 1860s. It then discusses in detail the stages of Japan's advance as a world power up to the tragedy of the Pacific War. This struggle and its aftermath - the Occupation - are vividly described and analysed. The last chapter, bringing the account up to the 1960s, is a fascinating study of the Japan that came into being following the San Francisco Peace Treaty of 1951.

      A History of Modern Japan
    • 1978