Ryan Hoover Libri

Why do some products capture our attention while others fail? What drives us to engage with certain products out of habit? This book introduces the "Hook Model," a four-step process that companies use to cultivate customer habits. Through repeated hook cycles, successful products achieve their goal of bringing users back consistently, without relying on expensive advertising or aggressive messaging. It serves as a guide for creating products that users can’t resist. Aimed at product managers, designers, marketers, startup founders, and anyone interested in understanding behavior, the book offers: - Practical insights for developing user habits that endure. - Actionable steps for crafting beloved products. - Behavioral techniques employed by habit-forming platforms like Twitter, Instagram, and Pinterest. The author, Nir Eyal, draws on years of research and experience to provide a manual for creating engaging products. He has taught at Stanford and the Hasso Plattner Institute of Design, with his work featured in the Harvard Business Review and other notable publications. Esteemed figures in the industry praise the book as a vital resource for understanding user psychology and driving engagement.

Incidents of mass violence are unfortunately common, yet society often avoids confronting this reality. Acknowledging the presence of violence is crucial for preparedness. This book offers a practical approach to handling active shooter situations. Many organizations provide basic training with the mantra of "run, hide, fight," but this often lacks depth. What do we do when faced with an actual threat? The discussions surrounding these events rarely equip us for survival. This guide covers all aspects of responding to an active shooter, including planning, evasion, finding secure locations, unarmed fighting, defensive weapon considerations, administering life-saving medical care, interacting with law enforcement, coping with aftermath, and initiating training. It aims to prepare you and your loved ones for such events, emphasizing that your safety is ultimately your responsibility. Aaron Jannetti, owner of Endeavor Defense and Fitness in Columbus, OH, leads the charge in teaching self-defense and active shooter response across the U.S. With extensive qualifications and experience, he brings valuable insights back to his team, continuously improving their instruction to better serve the community.