Ryan Hoover Ordine dei libri (cronologico)

Incidents of mass violence are not new and are unfortunately not rare, yet our avoidance of these realities is quite common. If we don't acknowledge this truth about the violence present in society today, how can we be prepared to face it? This book takes a true look at what your options are for dealing with an active shooter event. Across the United States, businesses, schools, and communities may provide a video to watch or brief presentation to attend on dealing with active killers, often with the message of "run, hide, fight," but the training generally stops there. What happens when we need to utilize the principles presented? These conversations don't bring us closer to surviving active shooter events, and ignoring the reality of violence doesn't keep us safe. This book endeavors to instruct you on all aspects of responding to an active shooter situation. You'll learn about planning, evading, and finding a secure place to barricade or cover, along with unarmed fighting, considerations for using a defensive weapon, how to give life-saving medical care, how to interact with law enforcement, how to cope with the aftermath, and where to begin your training. It's a guide to preparing yourself and those you care about for these events, but it's only the first step. What you do with the information is up to you. Your safety is your responsibility! Aaron Jannetti is the owner of Endeavor Defense and Fitness in Columbus, OH. His team teaches unarmed and armed self-defense, as well as strength and conditioning. He holds black belts, instructor diplomas, and numerous certifications and has traveled the US teaching active shooter response at universities, businesses, and communities in more than 30 different states. He brings the knowledge gained from this hands-on work with students from all walks of life back to his team to challenge the ways they teach and bring the best possible instruction to their community.

Why do some products capture our attention while others fail? What drives us to engage with certain products out of habit? This book introduces the "Hook Model," a four-step process that companies use to cultivate customer habits. Through repeated hook cycles, successful products achieve their goal of bringing users back consistently, without relying on expensive advertising or aggressive messaging. It serves as a guide for creating products that users can’t resist. Aimed at product managers, designers, marketers, startup founders, and anyone interested in understanding behavior, the book offers: - Practical insights for developing user habits that endure. - Actionable steps for crafting beloved products. - Behavioral techniques employed by habit-forming platforms like Twitter, Instagram, and Pinterest. The author, Nir Eyal, draws on years of research and experience to provide a manual for creating engaging products. He has taught at Stanford and the Hasso Plattner Institute of Design, with his work featured in the Harvard Business Review and other notable publications. Esteemed figures in the industry praise the book as a vital resource for understanding user psychology and driving engagement.