Writing to Be Understood
- 228pagine
- 8 ore di lettura
Writing to be Understood is the thinking writer's guide to nonfiction writing techniques.
Anne Janzer Libri
Anne Janzer è una scrittrice e coach di scrittura professionale con un background nel mondo degli affari e del marketing. È affascinata dal processo di scrittura e dalla scienza cognitiva, argomenti di cui parla con entusiasmo con altri scrittori. Il suo lavoro si concentra sugli aspetti pratici della scrittura creativa.
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
- 240pagine
- 9 ore di lettura
Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.
33 Ways Not to Screw Up Your Business Emails
- 118pagine
- 5 ore di lettura
Effective communication is crucial in business, yet emails often fall short, leading to misunderstandings and mismanagement. The book highlights the importance of crafting clear and purposeful emails to enhance professional interactions. It offers insights into common pitfalls and strategies for writing messages that are concise, impactful, and easily understood, ultimately aiming to improve workplace efficiency and collaboration.
