Subscription Marketing

Strategies for Nurturing Customers in a World of Churn

Autori

• Anne Janzer

Parametri

• 240 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Imprenditoria
• Saggistica

Maggiori informazioni sul libro

This comprehensive guide offers strategic insights into marketing within the Subscription Economy, emphasizing the importance of customer retention and engagement. It provides updated tactics and real-world examples to help businesses build sustainable subscription models. The third edition explores emerging trends and technologies, equipping marketers with tools to enhance customer experiences and drive growth in a competitive landscape. Readers will find actionable strategies tailored for various industries, making it a valuable resource for both new and experienced marketers.

Lingua: Inglese

Pubblicato: 2020

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