William L. Benoit Ordine dei libri

Focusing on the communication aspects of political campaigns, this book delves into the theory and research surrounding campaign messages from candidates and the news media. While primarily centered on U.S. presidential elections, it also examines non-presidential and international campaign messages, encompassing both primary and general election contexts. The work highlights the interplay between media and candidate communications, providing insights into the dynamics of political messaging.

Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.