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Being Indian

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India is very close to becoming the second largest consumer market in the world, with a buying middle class numbering over half a billion. The Indian economy is already the fourth largest in terms of purchasing power parity. It is in the top ten overall GNP. Yet at least 200 million Indians remain desperately poor. Illiteracy rates are high. Drawing on sources as diverse as ancient Sanskrit treatises and Bollywood lyrics, Pavan Varma creates a vivid and compelling portrait of India and its people, helping to make sense of these contradictory facets of Indian culture.

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Being Indian, Pavan K. Varma

Lingua
Pubblicato
2006
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(In brossura),
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1,59 €

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3,6
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Titolo
Being Indian
Lingua
Inglese
Pubblicato
2006
Formato
In brossura
Pagine
240
ISBN10
0099486822
ISBN13
9780099486824
Serie
Valutazione
3,6 su 5
Descrizione
India is very close to becoming the second largest consumer market in the world, with a buying middle class numbering over half a billion. The Indian economy is already the fourth largest in terms of purchasing power parity. It is in the top ten overall GNP. Yet at least 200 million Indians remain desperately poor. Illiteracy rates are high. Drawing on sources as diverse as ancient Sanskrit treatises and Bollywood lyrics, Pavan Varma creates a vivid and compelling portrait of India and its people, helping to make sense of these contradictory facets of Indian culture.