Maggiori informazioni sul libro
The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.
Acquisto del libro
Blue Ocean Strategy. 블루오션전략, Renée Mauborgne, W. Chan Kim
- Lingua
- Pubblicato
- 2005
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- (Copertina rigida)
Metodi di pagamento
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- Titolo
- Blue Ocean Strategy. 블루오션전략
- Lingua
- Inglese, Coreano
- Autori
- Renée Mauborgne, W. Chan Kim
- Editore
- Kyobo Mun'go
- Pubblicato
- 2005
- Formato
- Copertina rigida
- Pagine
- 328
- ISBN10
- 8970856579
- ISBN13
- 9788970856575
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Gestione & HR, Leadership, Imprenditoria, Strategia
- Prima pubblicazione
- 2005
- Titolo originale
- Blue Ocean Strategy
- Valutazione
- 4 su 5
- Descrizione
- The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.