A Framework for Marketing Management

Autori

• Philip Kotler
• Kevin Lane Keller

Parametri

• 384 pagine
• 14 ore di lettura

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Lingua: Inglese

Pubblicato: 2009

(In brossura)