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The book delves into the transformation of the Olympic Games from a platform for amateur athletes to a major commercial enterprise driven by corporate sponsorship. Focusing on the leadership of four IOC presidents, it intertwines biography and historical analysis to trace the evolution of Olympic commercialism. From the early acceptance of television rights to the aftermath of the Salt Lake City scandal, the authors reveal the personalities and controversies that shaped the modern Olympic spectacle, offering a compelling narrative of profit and spectacle.
Acquisto del libro
The Gold in the Rings, Stephen R Wenn, Robert Barney
- Lingua
- Pubblicato
- 2020
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- The Gold in the Rings
- Sottotitolo
- The People and Events That Transformed the Olympic Games
- Lingua
- Inglese
- Autori
- Stephen R Wenn, Robert Barney
- Editore
- University of Illinois Press
- Pubblicato
- 2020
- Formato
- Copertina rigida
- Pagine
- 360
- ISBN13
- 9780252042683
- Serie
- Tag
- Sport
- Valutazione
- 3,35 su 5
- Descrizione
- The book delves into the transformation of the Olympic Games from a platform for amateur athletes to a major commercial enterprise driven by corporate sponsorship. Focusing on the leadership of four IOC presidents, it intertwines biography and historical analysis to trace the evolution of Olympic commercialism. From the early acceptance of television rights to the aftermath of the Salt Lake City scandal, the authors reveal the personalities and controversies that shaped the modern Olympic spectacle, offering a compelling narrative of profit and spectacle.