Why she buys: the new strategy for reaching the world's most powerful consumers

Autori

• Bridget Brennan

Parametri

• 306 pagine
• 11 ore di lettura

• Business & Management
• Commercio
• Saggistica
• Scienze sociali
• Temi psicologici

Maggiori informazioni sul libro

A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.

Lingua: Inglese

Pubblicato: 2011

(In brossura)