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Parametri
- 306pagine
- 11 ore di lettura
Maggiori informazioni sul libro
A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.
Acquisto del libro
Why she buys: the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- Lingua
- Pubblicato
- 2011
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- Why she buys: the new strategy for reaching the world's most powerful consumers
- Lingua
- Inglese
- Autori
- Bridget Brennan
- Editore
- Crown business
- Pubblicato
- 2011
- Formato
- In brossura
- Pagine
- 306
- ISBN10
- 0307450392
- ISBN13
- 9780307450395
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Temi psicologici, Psicologia, Donne, Economia
- Valutazione
- 3,75 su 5
- Descrizione
- A marketing and sales pioneer utilizes the psychology of gender to offer a new perspective on established business practices aimed at creating, marketing, and selling products and services to women, who are recognized as the world's most powerful consumers.