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Bridget Brennan Why she buys : the new strategy for reaching the world's most powerful consumers
Bridget Brennan Why she buys : the new strategy for reaching the world's most powerful consumers
Bridget Brennan Why she buys : the new strategy for reaching the world's most powerful consumers

Why she buys : the new strategy for reaching the world's most powerful consumers

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  • 322pagine
  • 12 ore di lettura

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A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.

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Why she buys : the new strategy for reaching the world's most powerful consumers, Bridget Brennan

Lingua
Pubblicato
2009
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(Copertina rigida)
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Titolo
Why she buys : the new strategy for reaching the world's most powerful consumers
Lingua
Ceco
Pubblicato
2009
Formato
Copertina rigida
Pagine
322
ISBN10
0307450384
ISBN13
9780307450388
Serie
Tag
Saggistica, Scienze sociali, Commercio, Business & Management, Temi psicologici, Psicologia, Donne, Economia
Valutazione
3,75 su 5
Descrizione
A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.