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Brand Psychology

The Art and Science of Building Strong Brands

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Pagine
384pagine
Tempo di lettura
14ore

Maggiori informazioni sul libro

Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.

Pubblicazione

Acquisto del libro

Brand Psychology, Laura Busche

Lingua
Pubblicato
2023
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