Laura Busche, autrice di Lean Branding e Powering Content, è una brand strategist esperta, abile nell'aiutare le organizzazioni a esprimere il loro messaggio con narrazioni avvincenti, elementi visivi memorabili e una comunicazione audace. Il suo approccio olistico al brand design integra intuizioni provenienti da business, gestione del design e psicologia del consumatore. Busche promuove un metodo pratico e agile, avendo guidato oltre 150 imprenditori e le loro startup a dare vita ai loro brand. Condivide generosamente la sua esperienza sul branding attraverso il suo blog e i suoi canali social.
Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.
Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help