Customer Intimacy

Autori

• Fred Wiersema

Parametri

• Auto-aiuto
• Crescita personale
• Saggistica

Maggiori informazioni sul libro

Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.

Lingua: Inglese

Pubblicato: 1998

(In brossura)