Process based strategic planning

Autori

• Rudolf Grünig

Parametri

• Economia e affari
• Tecnologia e Ingegneria

Maggiori informazioni sul libro

Developing a company's future strategy is an important and complex task and is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.

Lingua: Inglese

Pubblicato: 2001