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Transparency, price dependent demand and product variety

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This paper revisits the relationship between transparency on the consumer side and product variety as analyzed in Schultz (2009). We identify two welfare effects of transparency. More transparency decreases price-cost margins which is beneficial forwelfare. On the other hand, more transparency reduces variety which can be positive or negative for welfare. Overall, more transparency is always welfareimproving. -- Market Transparency ; Product Variety ; Salop Model

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Transparency, price dependent demand and product variety, Yiquan Gu

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2010
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