Emotion gestalten

Autori

• Mareike Roth

Parametri

• Arte / Cultura
• Belle arti
• Design

Maggiori informazioni sul libro

A firm’s brands, products, and market entry communicate a wealth of emotions. Emotionally targeted communication and design are a challenge for firms and designers. This book gives them a way to overcome their insecurity based on the latest findings of research, particularly in the neurosciences and psychology. The “emotion grid” and “design elements” tools aid practical implementation of fundamental design components (form, color, materials).

Lingua: Tedesco

Pubblicato: 2014