Digital Darwinism

Branding and Business Models in Jeopardy

Autori

• Ralf T. Kreutzer

Parametri

• 257 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Lingua: Inglese

Pubblicato: 2014

(In brossura)