Bundling telecommunications services

Autori

• Jan Krämer

Parametri

• Libri di testo
• Libri di testo universitari
• Studies on e-organisation and market engineering

Maggiori informazioni sul libro

With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

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Lingua: Inglese

Pubblicato: 2009

(In brossura)