Exploring Marketing Research

Autori

• William G. Zikmund

Parametri

• 720 pagine
• 26 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The evolution of marketing research in the internet age is highlighted, showcasing its transition from an introductory phase to a growth stage in the 21st century. The book emphasizes the impact of technological advancements and the widespread adoption of the internet on marketing research practices. It also updates readers on significant developments in information technology since the last edition, providing a comprehensive overview of current trends and future directions in the field.

Lingua: Inglese

Pubblicato: 2010

(In brossura)