Storytelling in Organizations

Autori

• Yiannis Gabriel
• Tim Lang

Parametri

• Commercio e vendita
• Comunicazione
• Economia e affari

Maggiori informazioni sul libro

Myths and stories are part of the fabric of organizations, enabling us to identify and communicate the character of the organization. Drawing on fieldwork in five companies, the author demonstrates how stories enable researchers to study organizational politics, culture and change. schovat popis

Per saperne di più

Lingua: Inglese

Pubblicato: 2000

(In brossura)