Experiential Marketing

Autori

• Kerry Smith
• Dan Hanover

Parametri

• Economia e affari

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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Lingua: Inglese

Pubblicato: 2016

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