Measuring the Impact of Social Media on Business Profit & Success

Autori

• Cong Li
• Don W. Stacks

Parametri

• Commercio e vendita
• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

Lingua: Inglese

Pubblicato: 2015

(In brossura)