Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

Autori

• Brendan Richardson

Parametri

• 195 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities

Lingua: Inglese

Pubblicato: 2013

(In brossura)