Defending Your Brand

Autori

• Tim Calkins

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Per saperne di più

Lingua: Inglese

Pubblicato: 2012

(In brossura)