Smoke Signals: 100 Years of Tobacco Advertising

Autori

• Judy Vaknin

Parametri

• Economia e affari

Maggiori informazioni sul libro

This is the intriguing story of tobacco advertising—from the beginning of the 20th century to the final years when tobacco companies were forced to stop advertising and look for alternative ways of promoting their products. A complete history, this compendium shows how tobacco companies have battled fiercely to reach new markets, rejected claims of a link between tobacco and fatal illnesses, and finally fought against the implementation of advertising restrictions. The inclusion of more than eighty bold advertisements reflect the social and cultural changes seen in these turbulent years and show the fascinating development of 20th-century tobacco advertising.

Per saperne di più

Lingua: Inglese

Pubblicato: 2007

(In brossura)