Public Relations Research

European and International Perspectives and Innovations

Autori

• Ansgar Zerfaß

Parametri

• 456 pagine
• 16 ore di lettura

• Scienze politiche & Politica
• Scienze sociali

Maggiori informazioni sul libro

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Lingua: Inglese

Pubblicato: 2008

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