Online Brand Communities

Using the Social Web for Branding and Marketing

Autori

• Francisco J Martinez-Lopez
• Rafael Anaya-Sanchez
• Rocio Aguilar-Illescas
• Sebastian Molinillo

Parametri

• Economia e affari

Maggiori informazioni sul libro

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

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Lingua: Inglese

Pubblicato: 2015

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